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Choose your Level of Optimization

 

These tiers are designed to meet you where you are — and take you where you’re meant to go. Whether you’re just getting started or ready to go all-in on performance coaching, there’s a level built for you.

Executive Edge

The Executive Edge is built for high-performing professionals who already wear a fitness wearable. You’ll use your data to make smarter decisions, not just track numbers.  With monthly digital movement analysis and integrated coaching, you’ll boost energy, sharpen focus, and sustain peak performance in fast-paced environments.

Package Includes:
  • Monthly digital movement assessment
  • Daily AI-adaptive training & recovery coaching
  • 4 personalized 1:1 coaching sessions per month (45 minutes each)
  • Customized performance nutrition protocol
  • Customized performance supplement protocol
  • Stress management and recovery programming
  • Sleep optimization strategy
  • Weekly performance metrics tracking
  • 24/7 messaging access
  • Monthly performance review and strategy adjustment

Biohacker Blueprint

The Biohacker Blueprint is for high performers ready to move beyond basic tracking. This tier includes a WHOOP band, advanced biometric coaching, and monthly digital movement analysis.  You’ll train smarter, recover faster, and optimize your metabolic output. It’s built for people who want to experiment, adapt, and evolve — powered by real-time data and strategic insight.

Package Includes:
  • Whoop Band Included
  • Daily AI-adaptive training & recovery coaching
  • Monthly digital movement assessment
  • Initial deep-dive assessment
  • 4 personalized 1:1 coaching sessions per month (45 minutes each)
  • Customized performance nutrition protocol
  • Customized performance supplement protocol
  • Stress management and recovery programming
  • Sleep optimization strategy
  • Weekly performance metrics tracking
  • 24/7 priority messaging access
  • Monthly performance review and strategy adjustment

Apex Human Performance

Apex Human Performance is the ultimate upgrade. It combines wearable tech, digital movement analysis, and advanced biometrics with DNA, bloodwork and gut microbiome testing.  The result is a fully customized performance protocol — from metabolic precision to cognitive enhancement. This is human performance decoded, optimized, and elevated.

Package Includes:
  • DNA & Gut microbiome Included
  • Whoop Band Included
  • Daily AI-adaptive training & recovery coaching
  • Monthly digital movement assessment
  • Initial deep-dive assessment
  • 8 personalized 1:1 coaching sessions per month (45 minutes each)
  • Customized performance nutrition protocol
  • Customized performance supplement protocol
  • Stress management and recovery programming
  • Sleep optimization strategy
  • Weekly performance metrics tracking
  • 24/7 priority messaging access
  • Monthly performance review and strategy adjustment

How it Works

Sign-Up & Setup

Day 1-2: Complete your intake questionnaire. Download the Rivalists and Demotu apps. Sync your wearable devices. Order your DNA and microbiome testing kit if applicable.

01

AI-Powered Movement Analysis

Day 3-4: Use your smartphone’s 3D scanning to complete a functional movement assessment. AI analyzes your movement instantly and delivers corrective exercise recommendations.

02

Receive Your Personalized Plan

Day 5-7: AI processes your wearable, movement, and intake data. You’ll receive a custom health and performance blueprint. Training, nutrition, and recovery strategies begin immediately.

03

Personalized Optimization Begins

Week 2:  Follow your personalized training plan. AI analyzes real-time biometric data and adjusts your workouts. Nutrition and supplementation protocols begin based on your baseline insights.

04

Advanced Insights & Long-Term Adjustments

Week 3: Your DNA and microbiome results arrive. Adjust training, nutrition, and supplementation based on your genetic and gut health data. Precision recovery strategies are tailored to your biology.

05

Refinement & Continuous Optimization

Week 4: AI and I analyze trend data from all your biomarkers. Training and recovery are adjusted based on HRV trends, sleep patterns, and gut health response. Movement efficiency continues to improve.

06

Ongoing Adaptive Coaching & Performance Monitoring

Month 2 & Beyond:Weekly and monthly data reviews ensure continuous progress. AI adjusts your programming as your biometrics evolve. Periodic re-assessments keep your movement quality, recovery, and performance on track.

07

“Before working with Joe, I was constantly burned out and inconsistent with my health. His coaching gave me structure, focus, and the energy to lead at a higher level. The data-driven approach and personalized plan made it simple to execute. I’m sharper, stronger, and more resilient—both in the boardroom and the gym.”

Jordan VanceStratoscale Tech

“I’ve worked with other trainers, but no one approaches performance like this. Joe helped me optimize my sleep, nutrition, and training using insights from wearables and movement analysis. It’s a full system—not just workouts. I’m operating at a level I didn’t think was possible in my 40s.”

Marcus ChenNexus Global Logistics

“What impressed me most was the level of personalization. Every session, every metric, every recommendation had a purpose. Joe doesn’t just coach—he engineers performance. The results speak for themselves: I’ve lost 18 pounds, sleep better, and have more energy for work, travel, and life.”

David RomeroAxiom Capital

“As a veteran, I’ve trained hard before—but this was different. Joe helped me rebuild my body post-service with smarter systems and a mindset-first approach. The blend of technology and accountability gave me structure and results without burnout. I feel stronger, more in control, and more mission-ready than ever.”

Sean WhitakerU.S. Army Veteran